The 30% Off discount promotion is activated by redeeming a discount coupon code [ blackfriday18 ] during checkout.
First, fill your cart with your favorite Eric Church Merch. Next, find the 'Have A Coupon Code?' section of the cart (seen below).
After entering the discount code, click Apply. Your discount should be applied.
NOTE: This code is valid ONLY on November 23rd, 2018